This course discussed the analysis of the role of the media and public relations in today’s companies and organizations. Public and media relations in an organization is the fastest growing field in today's workforce. In this line of work, there are many new creative ideas and technologies that help shape many organizations’ ability to reach out to their customers. With the capability of the internet, we can potentially learn more and more about our markets and can adapt specifically to that customer. Organizations are working to get to know customers on a more personal basis which allows them to differentiate themselves from potential competitors. Throughout this course, I was assigned a group project to create a media/public relations campaign for a cruise line, and organize and run the entertainment aspects of the cruise line company. The goal of the project was to get a potential investor to invest in our organization, based off of how our group effectively communicated messages to our public's and how we developed our operations manual. The operations manual concentrated on focusing on who our public was, what information must be communicated, and how to communicate the message. My group worked together on every section of the operations manual and learned different techniques and ways to reach out to our public. To communicate to our public's, my group and I learned how to create various print media documents such as press releases, news advisories, fact sheets, and media guides. We also created a website, blogs, podcasts, RSS feeds, a Facebook page, and a Twitter account to utilize the internet and social media outlets. The project of creating a media and public relations campaign for a cruise line was truly a learning experience on many aspects of the professional job world. I obtained numerous skills on how to think creatively and learn how to write different forms of print media, and also learned how to utilize social media and the internet to market and communicate to many public's.
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